The options are presented as near-identical choices in the same dialogue, and they produce completely different outcomes. On an SSD the difference between them is the difference between recoverable and gone.
Where a device encrypts by default — every recent phone and Mac — a reset throws away the key and that is genuinely the end of it. Where it does not, the reset simply marks the space reusable.
People ask this for two opposite reasons: because they want data gone before selling a device, or because they reset something by mistake and want it back. The answer differs by device and by year, and getting it wrong is costly either way.
On any modern phone, a factory reset is effectively cryptographic erasure — the device discards the encryption key and everything becomes unreadable at once. That is genuinely secure, and it also means recovery is not possible.
On a Windows PC the picture is more varied, and on an older mechanical drive a reset may leave a great deal behind.
Modern phones, iOS and Android. Cryptographic erase. Secure for disposal, and unrecoverable if it was a mistake. Check your cloud backup instead.
Windows PC, keep my files. Reinstalls Windows and preserves personal data. Applications go, documents generally stay.
Windows PC, remove everything. Offers a quick option and a thorough one. The quick option leaves data physically present on a mechanical drive; the thorough one overwrites.
Older devices and mechanical drives. Frequently just a file system rewrite. Data remains until overwritten, which matters both for recovery and for anyone selling a machine.
Almost certainly not, and we would rather say so. Modern phone resets discard the encryption key. Check iCloud or Google backup instead.
On an SSD with encryption enabled, effectively yes. On an older mechanical drive, use the thorough option or have the drive erased properly.
If the drive is mechanical and little has been written since, frequently recoverable. Stop using the machine now.
From £300 +VAT for a drive, fixed after the free diagnostic. If the answer is that nothing is recoverable, there is nothing to pay.